Kenya is hopeful the contagious Coronavirus will be contained before July ahead of a major annual trade fair in neighboring Tanzania which it plans to use to market her products to traders on the continent.
The Kenya Export Promotion and Branding Agency (Keproba) said it has invested in the Dar es Salaam International Trade fair slated for June 28 to July 13.
The exhibition, also known as Saba Saba because its climax is on July 7, attracts traders from Eastern and Southern Africa — where Tanzania is the current chair of the 16-member Southern African Development Community trading bloc.
“Kenya is preparing to participate in the Dar es Salaam International Trade fair July 2020. Kenya and Tanzania remain leading trading partners and our collaboration in trade and investment will unlock the opportunities for the mutual benefit of the East Africa region,” Keproba chief executive Peter Biwott said.
Nairobi has struggled to sustainably expand her exports to African countries since the turn of the decade largely due to influx of cheaper imports from China while some of the countries have set up own factories to substitute imports from Kenya.
Source: Business Daily Africa